Titanus Production

Titanus Production is the new production unit of Titanus, an historic holding that has consistently contributed to shaping the Italian and international film industry with its own excellences since 1904.

Supercinema owns the creative direction of Titanus Production, as well as the productions and the development of communication contents.

Drawing a Titan

The long-term goal is not only to establish the Production in the world of cinema, but let it become a cult brand that can extend into various entertainment fields through its positioning.

We wanted to create a mark that could meet the new needs of both the big and small screens while preserving the historical characteristics of the Master Brand. The design shares and supports the romantic request of the client. The symbol is born from a reworking of the typography of the Titanus Spa shield, of which we have maintained and followed the distortion that, removed from the context, gives the symbol an ironic tone. In redesigning the typography, we aimed to protect and preserve some “inaccurate” lines typical of gestural aesthetics. The composition is closed by a distorted linear typography that complements the logo, featuring the specific “Production.” The institutional blue has also been brightened and made more vivid as an update of the Spa’s institutional blue.”