Rita e Modestino

The City of Avellino asked us to design a tool to help children discover and connect with their artistic heritage.

We wrote a story, created characters, and now we are about to bring them to life. It is the first step in an ambitious project: it begins as an illustrated book and is already on its way to becoming a cartoon. And even a board game.

But Rita & Modestino are not just the protagonists of a story.

They are the tangible expression of a commitment: to speak to children with imagination, with a living language, and with respect.

Because telling the story of a city to its youngest citizens means building the future, sowing a sense of belonging, and educating to beauty. A book, an adventure, a cultural gesture. And, hopefully, a model to be replicated.